[{"data":1,"prerenderedAt":158},["ShallowReactive",2],{"1be37e15-d492-4724-bfad-9d7bf1104a7f":3,"jobs-count":55,"latest1be37e15-d492-4724-bfad-9d7bf1104a7f":56},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":8,"id":9,"collection":5,"content":10,"coverImage":7,"author":18,"categories":28,"card":33,"order":18,"slug":40,"title":41,"uri":39,"url":39,"meta":42,"canonical":18,"social":44,"_id":50,"_type":51,"_source":52,"_file":53,"_stem":54,"_extension":51},"/news/1be37e15-d492-4724-bfad-9d7bf1104a7f","news",false,"","2025-07-23T22:00:00.000000Z","1be37e15-d492-4724-bfad-9d7bf1104a7f",[11,14,20,22,26],{"type":12,"text":13},"text","\u003Cp>While much of the mobile industry is bracing for headwinds, we at Outfit7 are writing a different kind of playbook. In 2025, we are launching three new titles, unveiling a comprehensive brand evolution, and investing deeply in long-term vision, not just survival. At the center of this transformation is CEO Xinyu Qian, whose leadership has helped shape our evolution from a mobile hit-maker into a cross-generational entertainment brand.\u003C/p>\u003Cp>We sat down with Xinyu to explore how we are thinking long-term, staying resilient, and transforming one of mobile’s most iconic IPs for the future.\u003C/p>",{"type":15,"items":16},"slider",[17],{"caption":18,"asset":19},null,"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/xinyu.png",{"type":12,"text":21},"\u003Cp>\u003Cstrong>What drives Outfit7’s confidence to scale rather than pause, especially in a cautious market?\u003Cbr>\u003C/strong>In uncertain times, clarity matters. For us, clarity comes from our purpose: we want to create memorable experiences that look, play, and feel good. We don’t make decisions based on fear or trends, we lead with intention. That’s why 2025 is a year of acceleration for us. While the industry faces challenges,  we’re evolving our brand, launching new games, and investing in the experiences that will define our next decade. It’s not just confidence, it’s commitment. We’re committed to building something that lasts.\u003C/p>\u003Cp>\u003Cstrong>What does leadership look like in today’s mobile industry, especially when conditions are so unstable?\u003C/strong>\u003C/p>\u003Cp>Leadership in today’s mobile industry requires a clear focus on what truly matters. It’s about making tough decisions, prioritizing essentials, and knowing where to allocate resources, even when the landscape is unpredictable. At Outfit7, this means balancing between the short and long term, ensuring that the steps we take today not only serve our goal for this and next year, but also align with where we want to be in the future.\u003C/p>\u003Cp>At the same time, what leadership is dedicated to in Outfit7 is to build a culture that supports collaboration and open communication. It’s about empowering teams to think creatively, challenge assumptions, and work together to find solutions. This approach ensures that everyone contributes to shaping the company's direction.\u003C/p>\u003Cp>\u003Cstrong>The Talking Tom & Friends brand is undergoing its biggest transformation yet. Why now?\u003C/strong>\u003C/p>\u003Cp>Because it’s time. The world has changed, and so have players’ expectations. Talking Tom has always been relatable, but the opportunity now is to make it resonate for every generation. We’re not just updating visuals. We’re evolving tone, storytelling, character design, and how the brand relates to different audiences across platforms. We’re designing for longevity. This brand is 15 years old, but our goal is to make it timeless. \u003C/p>",{"type":15,"items":23},[24],{"caption":18,"asset":25},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_ibi_mttf2.png",{"type":12,"text":27},"\u003Cp>\u003Cstrong>While many studios are focused on monetization, Outfit7 is choosing to invest in building a brand. Why?\u003C/strong>\u003C/p>\u003Cp>A strong brand is the most powerful form of resilience. Mechanics can be copied. Tactics change. But when players feel emotionally connected to your world, your characters, your values, that’s hard to disrupt. Brand is not just marketing. It’s product, culture, voice, design and community. And in a fragmented, fast-moving market, consistency across those layers builds trust. That trust becomes a long-term advantage.\u003C/p>\u003Cp>\u003Cstrong>What have been some of the most important decisions made in shaping Outfit7’s strategy for 2025?\u003C/strong>\u003C/p>\u003Cp>The biggest decision was to go all in - revive our classic, evolve our flagship title, and revolutionize our game mechanics and business model, at the same time. In practice, that means we are about to launch three major titles in one year, each pushing us into new creative territory. That includes our first game built specifically for kids, Talking Tom & Friends: World, a complete reimagining of the original Talking Tom, and a deeply expanded sequel with My Talking Tom Friends 2. Another important decision was to evolve our brand, not gradually, but holistically. We committed to a shared creative direction across games, video, and content. That’s a big shift in how we operate, and it’s unlocking new kinds of storytelling and experiences for our audiences.\u003C/p>\u003Cp>\u003Cstrong>How does the company stay aligned and focused across so many moving parts?\u003C/strong>\u003C/p>\u003Cp>We keep the company aligned and focused by basing everything on a clear purpose, which serves as the lighthouse for our company. Based on that and the commercial reality, we created our business and product strategy, which provides a solid foundation, giving everyone a shared understanding of where we’re headed and why. This clarity helps guide decision-making and ensures that efforts are directed toward what truly matters.\u003C/p>\u003Cp>Equally important is having a capable team, with strong leadership and clear ownership. We’ve built a culture that empowers people to take initiative and responsibility, and our teams understand the bigger picture. When everyone is aligned on the purpose and strategy, with a capable team as Outfit7 has, it certainly enables us to navigate complex and challenging periods, like 2025.\u003C/p>\u003Cp>\u003Cstrong>Where do you see Outfit7 five years from now?\u003C/strong>\u003C/p>\u003Cp>I see a company that continues to evolve - creatively, structurally, and globally. Our core will still be joyful, high-quality games, but our reach will expand. More formats. More platforms. More ways for players to connect with the worlds we create. Talking Tom & Friends is just the beginning. We’re already exploring new IPs, new markets, and new directions. Our ambition is to become a multi-IPs and multi-platforms entertainment company with a global footprint.\u003C/p>\u003Cp>\u003Cstrong>What advice would you give to other leaders navigating similar challenges in today’s industry?\u003C/strong>\u003C/p>\u003Cp>Don’t let fear dictate your roadmap. Focus on your strengths. Invest in your people. And make decisions for the company you want to be in five years, not just the one you are today. When you lead with purpose and consistency, you don’t just survive the market, you help shape it.\u003C/p>\u003Cp>\u003Cstrong>Any final thoughts?\u003C/strong>\u003C/p>\u003Cp>What we’re building in 2025 is more than a product roadmap, it’s a statement of intent. We believe in the power of bold ideas, strong teams, and enduring brands. The mobile industry will continue to change, but our focus remains the same: creating experiences that matter, and growing in ways that are sustainable, imaginative, and future-facing.\u003C/p>\u003Cp>At Outfit7, we don’t just adapt to the market - we help redefine it.\u003C/p>",[29],{"id":30,"title":31,"slug":32},"news_categories::announcement","Announcement","announcement",{"title":34,"copy":18,"backgroundImage":35,"cta":36},"Leadership Without Limits","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_card_xinyu.png",{"title":37,"type":38,"href":39},"Read the news","link","/blog/news/leadership-without-limits-outfit7-ceo-xinyu-qian-on-building-the-future-of-entertainment","leadership-without-limits-outfit7-ceo-xinyu-qian-on-building-the-future-of-entertainment","Leadership Without Limits: Outfit7 CEO Xinyu Qian on Building the Future of Entertainment",{"title":41,"description":7,"canonical":43,"robots":7},"http://localhost/blog/news/leadership-without-limits-outfit7-ceo-xinyu-qian-on-building-the-future-of-entertainment",{"open_graph":45,"twitter":45,"site_name":46,"title":47,"description":48,"image":49},true,"Outfit7","Outfit7 CEO Xinyu Qian on the Future of Entertainment","Makers of Talking Tom & Friends – Fun Games for All Ages","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3hpbnl1bF9zb2NpYWxfaW1hZ2UucG5n?w=1200&h=630&q=70&fit=crop&s=f4fa25f448c7d4e5bef170a7bf5620f1","content:news:1be37e15-d492-4724-bfad-9d7bf1104a7f.json","json","content","news/1be37e15-d492-4724-bfad-9d7bf1104a7f.json","news/1be37e15-d492-4724-bfad-9d7bf1104a7f",13,[57,86,120],{"_path":58,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":59,"id":60,"collection":5,"content":61,"coverImage":7,"author":18,"categories":70,"card":71,"order":18,"slug":76,"title":72,"uri":75,"url":75,"meta":77,"canonical":18,"social":81,"_id":83,"_type":51,"_source":52,"_file":84,"_stem":85,"_extension":51},"/news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b","2025-10-28T23:00:00.000000Z","f2905dfc-0539-4f43-83fc-d6a92ea11e0b",[62,64,68],{"type":12,"text":63},"\u003Cp>What began as an app with a talking cat has grown into one of the world’s most recognizable entertainment brands. Over the past decade, Talking Tom & Friends has evolved beyond mobile screens to become a global entertainment brand that connects across generations.\u003C/p>\u003Cp>As its audience has grown, so has the ambition behind the franchise. To take its legacy further, Outfit7 set out to evolve the brand from a mobile phenomenon into a transmedia universe that lives and thrives across platforms and across a variety of experiences. With Talking Tom Heroes: Suddenly Super, the characters are reimagined with softer stories and age-appropriate adventures designed for preschoolers. \u003C/p>\u003Cp>After finding success in several international markets, the series recently lit up screens in the United Kingdom on BBC CBeebies, marking a major step in its global expansion.\u003C/p>",{"type":15,"items":65},[66],{"caption":18,"asset":67},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_web_ibi.jpg",{"type":12,"text":69},"\u003Ch2>\u003Cstrong>Reimagining Heroes Together\u003C/strong>\u003C/h2>\u003Cp>Created in collaboration with Epic Story Media and ReDefine Originals, part of the award-winning DNEG Group, Talking Tom Heroes: Suddenly Super was created to tell stories that feel as relatable as they are exciting. From the start, the vision wasn’t just to tell just another adventure story, but to explore what it means to be “super” in everyday life.\u003C/p>\u003Cp>In this reimagined world, Talking Tom, Talking Angela, Talking Ben, and Talking Hank discover their powers by accident, and their adventures are really about learning, teamwork, and creativity. The series shows that true heroism comes not from perfection, but from kindness, courage, and imagination, a message that feels universal wherever the show is watched.\u003C/p>\u003Ch2>\u003Cstrong>A Global Rollout\u003C/strong>\u003C/h2>\u003Cp>The journey began in Italy, where kids instantly connected with its humor and warmth. From there, Talking Tom Heroes: Suddenly Super expanded to Southeast Asia, Hong Kong, South Korea, and Taiwan, bringing its playful spirit to new audiences across the region.\u003C/p>\u003Cp>In October 2025, the series reached another milestone with its BBC CBeebies premiere in the United Kingdom, further strengthening the series’s global presence and connecting the brand with one of the world’s most trusted preschool destinations.\u003C/p>\u003Ch2>\u003Cstrong>Beyond the Screen\u003C/strong>\u003C/h2>\u003Cp>From the beginning, Talking Tom Heroes: Suddenly Super has been designed to live beyond television. A range of toys and licensed products is now in development, giving children new ways to play and imagine with their hero friends. Plush toys, figures, and playsets will launch alongside the series in each region, letting kids continue the adventure long after the credits roll.\u003C/p>\u003Ch2>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/h2>\u003Cp>For Outfit7, Talking Tom Heroes: Suddenly Super marks an important step in transforming an award-winning mobile IP into a truly global transmedia universe. It continues the brand’s mission to tell meaningful, playful stories that inspire creativity and connection across borders.\u003C/p>\u003Cp>With more than 25 billion downloads and audiences in over 150 countries, Talking Tom & Friends has already become part of daily life for millions. Now, through Talking Tom Heroes: Suddenly Super, that joy is reaching a new generation, proving that even the smallest heroes can make a big difference.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",[],{"title":72,"copy":18,"backgroundImage":73,"cta":74},"Talking Tom Heroes: Suddenly Super Goes Global","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_web_card-1761653550.jpg",{"title":37,"type":38,"href":75},"/blog/news/talking-tom-heroes-suddenly-super-goes-global","talking-tom-heroes-suddenly-super-goes-global",{"title":78,"description":79,"canonical":80,"robots":7},"Talking Tom Heroes: Suddenly Super Goes Global | Outfit7","Talking Tom Heroes: Suddenly Super is conquering the world, country by country, and slowly becoming the best series for kids out there.","http://localhost/blog/news/talking-tom-heroes-suddenly-super-goes-global",{"open_graph":45,"twitter":45,"site_name":46,"title":72,"description":79,"image":82},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0aHNzX3NvY2lhbF9pbWFnZS5qcGc=?w=1200&h=630&q=70&fit=crop&s=cca5401026cd658149571279f6137342","content:news:f2905dfc-0539-4f43-83fc-d6a92ea11e0b.json","news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b.json","news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b",{"_path":87,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":88,"id":89,"collection":5,"content":90,"coverImage":7,"author":18,"categories":105,"card":106,"order":18,"slug":111,"title":107,"uri":110,"url":110,"meta":112,"canonical":18,"social":115,"_id":117,"_type":51,"_source":52,"_file":118,"_stem":119,"_extension":51},"/news/e9f10e50-fb52-411b-bc0a-7863e375ab54","2025-10-22T22:00:00.000000Z","e9f10e50-fb52-411b-bc0a-7863e375ab54",[91,93,97,99,103],{"type":12,"text":92},"\u003Cp>At Outfit7, we’ve always seen Talking Tom & Friends as more than a collection of games. It’s a brand built on joy, play, and connection, with the power to bring value to other platforms and communities. Our recent collaboration with Afterverse and its game \u003Cem>PK XD\u003C/em> was the first time we tested that idea on a global scale.\u003C/p>",{"type":15,"items":94},[95],{"caption":18,"asset":96},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_social_image_pkxd-1761030141.jpg",{"type":12,"text":98},"\u003Cp>\u003Cstrong>A Natural Match\u003C/strong>\u003C/p>\u003Cp>From the very start, the partnership made sense. \u003Cem>PK XD\u003C/em> is known for its playful, inclusive world, which celebrates imagination. This aligns perfectly with Talking Tom & Friends' values. The shared vision gave both teams the freedom to design an experience where our characters seamlessly fit into the \u003Cem>PK XD\u003C/em> universe.\u003C/p>\u003Cp>Players could dress their avatars in Talking Tom & Friends outfits, enjoy themed in-game content, and share their excitement across social platforms. For PK XD’s community, it was a chance to welcome a beloved new franchise. For our fans, it was an opportunity to see familiar faces come to life in an entirely new world.\u003C/p>\u003Cp>\u003Cstrong>Impact Beyond the Event\u003C/strong>\u003C/p>\u003Cp>The response from players quickly showed the strength of the collaboration. Millions participated in the event every day, demonstrating the scale of community involvement. And in-game banners drove significant cross-platform engagement.\u003C/p>\u003Cp>Beyond the game, the activation generated \u003Cstrong>more\u003C/strong> \u003Cstrong>than\u003C/strong> \u003Cstrong>70 million video views\u003C/strong> and reached \u003Cstrong>tens of millions of people worldwide\u003C/strong>. Nearly 50,000 Talking Tom & Friends outfits and items were purchased in-game, showcasing the brand’s strong impact on the community.\u003C/p>\u003Cp>What matters most is what these results represent: \u003Cstrong>Talking Tom & Friends drives attention, engagement, and measurable value far beyond our own products\u003C/strong>.\u003C/p>\u003Cp>This event has become a benchmark for how we will think about brand licensing and collaborations going forward.\u003C/p>",{"type":15,"items":100},[101],{"caption":18,"asset":102},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/h_infographic_static_talkingtom_results-(1).png",{"type":12,"text":104},"\u003Cp>\u003Cstrong>Why It Worked\u003C/strong>\u003C/p>\u003Cp>The success of this collaboration wasn’t just about scale; it was about synergy. Together, we created something that felt meaningful for both communities – a true “win-win.”\u003C/p>\u003Cp>For \u003Cem>PK XD \u003C/em>players, the event brought fresh content and lovable new characters. For Talking Tom & Friends fans, it offered a new way to engage with their favorite brand. For both companies, it showcased\u003Cstrong> how creative alignment and strategic partnerships can unlock tremendous value.\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/p>\u003Cp>We’re proud of what this collaboration achieved – not only at the level of the numbers, but in the way it brought two communities together through play. We’re grateful to the Afterverse team for their creativity and collaboration, and to the players who made the experience their own.\u003C/p>\u003Cblockquote>\u003Cp>\u003Cem>"This partnership has been an incredible experience for us at Afterverse. It allowed us to connect with a different user base, expanding our reach and strengthening the way players engage with our universe. We are proud of what we’ve built together and excited about the possibilities ahead." - João Paganini, Brand Strategy at Afterverse\u003C/em>\u003C/p>\u003C/blockquote>\u003Cp>The Talking Tom & Friends x PK XD partnership is not just a success story, it’s a glimpse into the future of how we see licensing and collaborations: meaningful, playful, and built to bring joy.\u003C/p>",[],{"title":107,"copy":18,"backgroundImage":108,"cta":109},"Two Worlds, One Community: Talking Tom & Friends x PK XD","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_card_pkxd.jpg",{"title":37,"type":38,"href":110},"/blog/news/two-worlds-one-community-talking-tom-friends-x-pk-xd","two-worlds-one-community-talking-tom-friends-x-pk-xd",{"title":113,"description":7,"canonical":114,"robots":7},"Two Worlds, One Community: Talking Tom & Friends x PK XD | Outfit7","http://localhost/blog/news/two-worlds-one-community-talking-tom-friends-x-pk-xd",{"open_graph":45,"twitter":45,"site_name":46,"title":107,"description":48,"image":116},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0Zl9zb2NpYWxfaW1hZ2VfcGt4ZC0xNzYxMDMwMTQxLmpwZw==?w=1200&h=630&q=70&fit=crop&s=38390ee1d194d82f64990bf7d0b6aa3d","content:news:e9f10e50-fb52-411b-bc0a-7863e375ab54.json","news/e9f10e50-fb52-411b-bc0a-7863e375ab54.json","news/e9f10e50-fb52-411b-bc0a-7863e375ab54",{"_path":121,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":122,"id":123,"collection":5,"content":124,"coverImage":7,"author":18,"categories":139,"card":144,"order":18,"slug":149,"title":145,"uri":148,"url":148,"meta":150,"canonical":18,"social":153,"_id":155,"_type":51,"_source":52,"_file":156,"_stem":157,"_extension":51},"/news/494f0ca8-624f-4f29-867f-e46ab5d650c2","2025-10-01T22:00:00.000000Z","494f0ca8-624f-4f29-867f-e46ab5d650c2",[125,127,131,133,137],{"type":12,"text":126},"\u003Cp>In 2010, a gray cat made his debut on smartphones around the world. He repeated our words, pulled funny faces, and made millions of people laugh with just a tap. That cat was Talking Tom and he quickly became one of the first viral stars of the mobile era.\u003C/p>\u003Cp>15 years later and \u003Cem>Talking Tom Cat, \u003C/em>the OG game from the Talking Tom & Friends brand, is back. Remastered and refreshed, the game is ready to entertain a new generation, while reminding long-time fans why they loved him in the first place.\u003C/p>",{"type":15,"items":128},[129],{"caption":18,"asset":130},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_ibi2.jpg",{"type":12,"text":132},"\u003Ch2>\u003Cstrong>From One Game to a Global Universe\u003C/strong>\u003C/h2>\u003Cp>When \u003Cem>Talking Tom Cat\u003C/em> first launched, it showed the world that mobile games could be simple, playful, and endlessly shareable. People recorded Talking Tom, remixed his voice, and spread the fun everywhere.\u003C/p>\u003Cp>The impact was enormous. The original game was downloaded more than 1.5 billion times, and players poked Tom over 260 billion times, each interaction adding to his place in internet culture. What began as a single game has since grown into the \u003Cem>Talking Tom & Friends\u003C/em> universe - a franchise of over 20 games, numerous chart-topping animated series, and global entertainment experiences.\u003C/p>\u003Ch2>\u003Cstrong>Nostalgia, Reimagined\u003C/strong>\u003C/h2>\u003Cp>The remaster is more than a technical update. It’s a celebration of what made the original so memorable, with a fresh layer added for today. Tom still talks back. He still makes silly faces. And, yes, he still reacts when you poke him. But now those moments feel sharper and more expressive, with every smirk, eyebrow raise, and reaction polished for today’s players. The remaster also adds new animations and playful interactions, from surprising food reactions to fresh voice filters, all while keeping the familiar street corner setting that fans remember. It’s the same Talking Tom at heart, brought to life with a little extra spark.\u003C/p>",{"type":15,"items":134},[135],{"caption":18,"asset":136},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_ibi1.jpg",{"type":12,"text":138},"\u003Ch2>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/h2>\u003Cp>Outfit7 has come a long way since Talking Tom’s first appearance. From one groundbreaking game, we built a global entertainment brand that continues to grow and evolve. Yet at the heart of it all is the same idea that started in 2010: playful, simple fun that connects people everywhere.\u003C/p>\u003Cp>For those who grew up with Tom, this new remaster is a chance to relive the laughter of the early smartphone days. For those meeting him for the first time, it’s an introduction to the character who helped define mobile play.\u003C/p>",[140],{"id":141,"title":142,"slug":143},"news_categories::game-news","Game news","game-news",{"title":145,"copy":18,"backgroundImage":146,"cta":147},"15 Years of Talking Tom Cat: A Classic Returns","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_card.jpg",{"title":37,"type":38,"href":148},"/blog/news/15-years-of-talking-tom-cat-a-classic-returns","15-years-of-talking-tom-cat-a-classic-returns",{"title":151,"description":7,"canonical":152,"robots":7},"15 Years of Talking Tom Cat: A Classic Returns | Outfit7","http://localhost/blog/news/15-years-of-talking-tom-cat-a-classic-returns",{"open_graph":45,"twitter":45,"site_name":46,"title":145,"description":48,"image":154},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0MV9zb2NpYWxfaW1hZ2UuanBn?w=1200&h=630&q=70&fit=crop&s=eb1c639ebf44f8e9067f8dbb40215a97","content:news:494f0ca8-624f-4f29-867f-e46ab5d650c2.json","news/494f0ca8-624f-4f29-867f-e46ab5d650c2.json","news/494f0ca8-624f-4f29-867f-e46ab5d650c2",1764606561180]