[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"7b2daf7a-5477-4d3a-b613-559f74a6781d":3,"jobs-count":66,"latest7b2daf7a-5477-4d3a-b613-559f74a6781d":67},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":8,"id":9,"collection":5,"content":10,"coverImage":7,"author":18,"categories":35,"card":44,"order":18,"slug":51,"title":52,"uri":50,"url":50,"meta":53,"canonical":18,"social":56,"_id":61,"_type":62,"_source":63,"_file":64,"_stem":65,"_extension":62},"/news/7b2daf7a-5477-4d3a-b613-559f74a6781d","news",false,"","2025-07-30T22:00:00.000000Z","7b2daf7a-5477-4d3a-b613-559f74a6781d",[11,14,20,22,25,27,33],{"type":12,"text":13},"text","\u003Cp>Yes, our fans created this collaboration before we did. For months, we watched communities blend Talking Tom & Friends with Miraculous through fan art, social posts, and creative content.  The message was clear -\u003Cstrong> these worlds belong together \u003C/strong>- but we needed to do this right.\u003C/p>",{"type":15,"items":16},"slider",[17],{"caption":18,"asset":19},null,"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_ibi_july31_25_2.jpg",{"type":12,"text":21},"\u003Ch3>\u003Cstrong>Our Approach to Partnership\u003C/strong>\u003C/h3>\u003Cp>Brand collaboration is tricky territory. Done thoughtfully, it can create something bigger than either property alone. Done hastily, it risks diluting what makes each brand special. We're still learning, but we've found the key isn't chasing market opportunity, it's about finding genuine creative connections that strengthen rather than compromise both sides.\u003C/p>\u003Cp>Also, not every collaboration makes sense, even when the numbers look good. While our games reach 470 million monthly active users and Miraculous commands 850+ million plays on Roblox, we at Outfit7 have learned that successful partnerships require deeper alignment than audience overlap.\u003C/p>\u003Cp>We don't see other IPs as competitors. We see them as allies in the same creative playground. Fans move between games all the time. Why shouldn't their favorite characters?\u003C/p>",{"type":23,"id":24},"youtube","wzTprd6ZNJ4",{"type":12,"text":26},"\u003Ch3>\u003Cstrong>Why \u003Cu>This\u003C/u> Partnership Works\u003C/strong>\u003C/h3>\u003Cblockquote>\u003Cp>With Miraculous, everything clicked immediately: shared values around creativity, similar storytelling approaches, and teams that felt like old collaborators. The first meeting felt like talking to partners we'd worked with for years.\u003C/p>\u003C/blockquote>\u003Cp>We evaluated compatibility across five key dimensions: audience behavior, creative values, storytelling methodology, community engagement, and long-term vision. Only when all five aligned did we move forward.\u003C/p>\u003Cblockquote>\u003Cp>We've turned down partnerships that looked perfect on paper because the creative fit wasn't there. Surface-level compatibility creates surface-level results. We're interested in partnerships that make both brands stronger.\u003C/p>\u003C/blockquote>\u003Ch3>\u003Cstrong>The Fan-First Launch\u003C/strong>\u003C/h3>\u003Cp>We're not throwing characters together and calling it a crossover. This summer's launch integrates two universes in ways that actually enhance both:\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>In Talking Tom Hero Dash: \u003C/strong>Ladybug doesn't just appear; she becomes part of the story of battling against The Rakoonz, creating gameplay that feels natural to both franchises. \u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>In Roblox:\u003C/strong> Talking Tom and Talking Angela make their platform debut in Miraculous RP: Quests of Ladybug & Cat Noir. This marks Outfit7’s first time on Roblox, where our characters are integrated into an existing experience.\u003C/p>\u003C/li>\u003C/ul>",{"type":15,"items":28},[29,31],{"caption":18,"asset":30},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/lb_tom_anglea_group-(1).png",{"caption":18,"asset":32},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web_ibi_july31_25.jpg",{"type":12,"text":34},"\u003Cp>Instead of traditional licensing deals focused on IP swaps, we created what we call a "creative alliance" - \u003Cstrong>a year-long framework that allows both teams to experiment with shared storytelling across platforms.\u003C/strong>\u003C/p>\u003Cblockquote>\u003Cp>We've built a system on shared ambition and trust that strengthens both brands' capabilities long-term.\u003C/p>\u003C/blockquote>\u003Ch3>\u003Cstrong>What’s next?\u003C/strong>\u003C/h3>\u003Cp>The 2025 summer launch is just the opening move. Outfit7 and Miraculous Corp are already developing new story arcs that weave through both universes, plus physical products that bring the collaboration beyond screens. \u003C/p>\u003Cp>Our approach remains the same:\u003C/p>\u003Cul>\u003Cli>\u003Cp>Listen to fans,\u003C/p>\u003C/li>\u003Cli>\u003Cp>Respect both brands,\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build experiences that feel like natural extensions of how people already engage with both worlds.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Because when the fit is right - in values, in vision, in vibe - the rest follows.\u003C/p>",[36,40],{"id":37,"title":38,"slug":39},"news_categories::partnerships","Partnerships","partnerships",{"id":41,"title":42,"slug":43},"news_categories::announcement","Announcement","announcement",{"title":45,"copy":18,"backgroundImage":46,"cta":47},"When Worlds Align: Talking Tom & Friends x Miraculous®","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/web-card-mir-(1).jpg",{"title":48,"type":49,"href":50},"Read the news","link","/blog/news/when-worlds-align-talking-tom-friends-x-miraculous-r","when-worlds-align-talking-tom-friends-x-miraculous-r","Our Fans Shipped It Before We Did: The story of Talking Tom & Friends x Miraculous® Collab",{"title":54,"description":7,"canonical":55,"robots":7},"Our Fans Shipped It Before We Did: The story of Talking Tom & Friends x Miraculous® Collab | Outfit7","http://localhost/blog/news/when-worlds-align-talking-tom-friends-x-miraculous-r",{"open_graph":57,"twitter":57,"site_name":58,"title":45,"description":59,"image":60},true,"Outfit7","Makers of Talking Tom & Friends – Fun Games for All Ages","https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3NvY2lhbF9pbWFnZV9qdWx5MzFfMjUtKDEpLmpwZw==?w=1200&h=630&q=70&fit=crop&s=4d55c9bffdbb6dbff010481fee5f1bb4","content:news:7b2daf7a-5477-4d3a-b613-559f74a6781d.json","json","content","news/7b2daf7a-5477-4d3a-b613-559f74a6781d.json","news/7b2daf7a-5477-4d3a-b613-559f74a6781d",13,[68,97,131],{"_path":69,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":70,"id":71,"collection":5,"content":72,"coverImage":7,"author":18,"categories":81,"card":82,"order":18,"slug":87,"title":83,"uri":86,"url":86,"meta":88,"canonical":18,"social":92,"_id":94,"_type":62,"_source":63,"_file":95,"_stem":96,"_extension":62},"/news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b","2025-10-28T23:00:00.000000Z","f2905dfc-0539-4f43-83fc-d6a92ea11e0b",[73,75,79],{"type":12,"text":74},"\u003Cp>What began as an app with a talking cat has grown into one of the world’s most recognizable entertainment brands. Over the past decade, Talking Tom & Friends has evolved beyond mobile screens to become a global entertainment brand that connects across generations.\u003C/p>\u003Cp>As its audience has grown, so has the ambition behind the franchise. To take its legacy further, Outfit7 set out to evolve the brand from a mobile phenomenon into a transmedia universe that lives and thrives across platforms and across a variety of experiences. With Talking Tom Heroes: Suddenly Super, the characters are reimagined with softer stories and age-appropriate adventures designed for preschoolers. \u003C/p>\u003Cp>After finding success in several international markets, the series recently lit up screens in the United Kingdom on BBC CBeebies, marking a major step in its global expansion.\u003C/p>",{"type":15,"items":76},[77],{"caption":18,"asset":78},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_web_ibi.jpg",{"type":12,"text":80},"\u003Ch2>\u003Cstrong>Reimagining Heroes Together\u003C/strong>\u003C/h2>\u003Cp>Created in collaboration with Epic Story Media and ReDefine Originals, part of the award-winning DNEG Group, Talking Tom Heroes: Suddenly Super was created to tell stories that feel as relatable as they are exciting. From the start, the vision wasn’t just to tell just another adventure story, but to explore what it means to be “super” in everyday life.\u003C/p>\u003Cp>In this reimagined world, Talking Tom, Talking Angela, Talking Ben, and Talking Hank discover their powers by accident, and their adventures are really about learning, teamwork, and creativity. The series shows that true heroism comes not from perfection, but from kindness, courage, and imagination, a message that feels universal wherever the show is watched.\u003C/p>\u003Ch2>\u003Cstrong>A Global Rollout\u003C/strong>\u003C/h2>\u003Cp>The journey began in Italy, where kids instantly connected with its humor and warmth. From there, Talking Tom Heroes: Suddenly Super expanded to Southeast Asia, Hong Kong, South Korea, and Taiwan, bringing its playful spirit to new audiences across the region.\u003C/p>\u003Cp>In October 2025, the series reached another milestone with its BBC CBeebies premiere in the United Kingdom, further strengthening the series’s global presence and connecting the brand with one of the world’s most trusted preschool destinations.\u003C/p>\u003Ch2>\u003Cstrong>Beyond the Screen\u003C/strong>\u003C/h2>\u003Cp>From the beginning, Talking Tom Heroes: Suddenly Super has been designed to live beyond television. A range of toys and licensed products is now in development, giving children new ways to play and imagine with their hero friends. Plush toys, figures, and playsets will launch alongside the series in each region, letting kids continue the adventure long after the credits roll.\u003C/p>\u003Ch2>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/h2>\u003Cp>For Outfit7, Talking Tom Heroes: Suddenly Super marks an important step in transforming an award-winning mobile IP into a truly global transmedia universe. It continues the brand’s mission to tell meaningful, playful stories that inspire creativity and connection across borders.\u003C/p>\u003Cp>With more than 25 billion downloads and audiences in over 150 countries, Talking Tom & Friends has already become part of daily life for millions. Now, through Talking Tom Heroes: Suddenly Super, that joy is reaching a new generation, proving that even the smallest heroes can make a big difference.\u003C/p>\u003Cp>\u003Cbr>\u003C/p>",[],{"title":83,"copy":18,"backgroundImage":84,"cta":85},"Talking Tom Heroes: Suddenly Super Goes Global","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tthss_web_card-1761653550.jpg",{"title":48,"type":49,"href":86},"/blog/news/talking-tom-heroes-suddenly-super-goes-global","talking-tom-heroes-suddenly-super-goes-global",{"title":89,"description":90,"canonical":91,"robots":7},"Talking Tom Heroes: Suddenly Super Goes Global | Outfit7","Talking Tom Heroes: Suddenly Super is conquering the world, country by country, and slowly becoming the best series for kids out there.","http://localhost/blog/news/talking-tom-heroes-suddenly-super-goes-global",{"open_graph":57,"twitter":57,"site_name":58,"title":83,"description":90,"image":93},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0aHNzX3NvY2lhbF9pbWFnZS5qcGc=?w=1200&h=630&q=70&fit=crop&s=cca5401026cd658149571279f6137342","content:news:f2905dfc-0539-4f43-83fc-d6a92ea11e0b.json","news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b.json","news/f2905dfc-0539-4f43-83fc-d6a92ea11e0b",{"_path":98,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":99,"id":100,"collection":5,"content":101,"coverImage":7,"author":18,"categories":116,"card":117,"order":18,"slug":122,"title":118,"uri":121,"url":121,"meta":123,"canonical":18,"social":126,"_id":128,"_type":62,"_source":63,"_file":129,"_stem":130,"_extension":62},"/news/e9f10e50-fb52-411b-bc0a-7863e375ab54","2025-10-22T22:00:00.000000Z","e9f10e50-fb52-411b-bc0a-7863e375ab54",[102,104,108,110,114],{"type":12,"text":103},"\u003Cp>At Outfit7, we’ve always seen Talking Tom & Friends as more than a collection of games. It’s a brand built on joy, play, and connection, with the power to bring value to other platforms and communities. Our recent collaboration with Afterverse and its game \u003Cem>PK XD\u003C/em> was the first time we tested that idea on a global scale.\u003C/p>",{"type":15,"items":105},[106],{"caption":18,"asset":107},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_social_image_pkxd-1761030141.jpg",{"type":12,"text":109},"\u003Cp>\u003Cstrong>A Natural Match\u003C/strong>\u003C/p>\u003Cp>From the very start, the partnership made sense. \u003Cem>PK XD\u003C/em> is known for its playful, inclusive world, which celebrates imagination. This aligns perfectly with Talking Tom & Friends' values. The shared vision gave both teams the freedom to design an experience where our characters seamlessly fit into the \u003Cem>PK XD\u003C/em> universe.\u003C/p>\u003Cp>Players could dress their avatars in Talking Tom & Friends outfits, enjoy themed in-game content, and share their excitement across social platforms. For PK XD’s community, it was a chance to welcome a beloved new franchise. For our fans, it was an opportunity to see familiar faces come to life in an entirely new world.\u003C/p>\u003Cp>\u003Cstrong>Impact Beyond the Event\u003C/strong>\u003C/p>\u003Cp>The response from players quickly showed the strength of the collaboration. Millions participated in the event every day, demonstrating the scale of community involvement. And in-game banners drove significant cross-platform engagement.\u003C/p>\u003Cp>Beyond the game, the activation generated \u003Cstrong>more\u003C/strong> \u003Cstrong>than\u003C/strong> \u003Cstrong>70 million video views\u003C/strong> and reached \u003Cstrong>tens of millions of people worldwide\u003C/strong>. Nearly 50,000 Talking Tom & Friends outfits and items were purchased in-game, showcasing the brand’s strong impact on the community.\u003C/p>\u003Cp>What matters most is what these results represent: \u003Cstrong>Talking Tom & Friends drives attention, engagement, and measurable value far beyond our own products\u003C/strong>.\u003C/p>\u003Cp>This event has become a benchmark for how we will think about brand licensing and collaborations going forward.\u003C/p>",{"type":15,"items":111},[112],{"caption":18,"asset":113},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/h_infographic_static_talkingtom_results-(1).png",{"type":12,"text":115},"\u003Cp>\u003Cstrong>Why It Worked\u003C/strong>\u003C/p>\u003Cp>The success of this collaboration wasn’t just about scale; it was about synergy. Together, we created something that felt meaningful for both communities – a true “win-win.”\u003C/p>\u003Cp>For \u003Cem>PK XD \u003C/em>players, the event brought fresh content and lovable new characters. For Talking Tom & Friends fans, it offered a new way to engage with their favorite brand. For both companies, it showcased\u003Cstrong> how creative alignment and strategic partnerships can unlock tremendous value.\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/p>\u003Cp>We’re proud of what this collaboration achieved – not only at the level of the numbers, but in the way it brought two communities together through play. We’re grateful to the Afterverse team for their creativity and collaboration, and to the players who made the experience their own.\u003C/p>\u003Cblockquote>\u003Cp>\u003Cem>"This partnership has been an incredible experience for us at Afterverse. It allowed us to connect with a different user base, expanding our reach and strengthening the way players engage with our universe. We are proud of what we’ve built together and excited about the possibilities ahead." - João Paganini, Brand Strategy at Afterverse\u003C/em>\u003C/p>\u003C/blockquote>\u003Cp>The Talking Tom & Friends x PK XD partnership is not just a success story, it’s a glimpse into the future of how we see licensing and collaborations: meaningful, playful, and built to bring joy.\u003C/p>",[],{"title":118,"copy":18,"backgroundImage":119,"cta":120},"Two Worlds, One Community: Talking Tom & Friends x PK XD","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/ttf_card_pkxd.jpg",{"title":48,"type":49,"href":121},"/blog/news/two-worlds-one-community-talking-tom-friends-x-pk-xd","two-worlds-one-community-talking-tom-friends-x-pk-xd",{"title":124,"description":7,"canonical":125,"robots":7},"Two Worlds, One Community: Talking Tom & Friends x PK XD | Outfit7","http://localhost/blog/news/two-worlds-one-community-talking-tom-friends-x-pk-xd",{"open_graph":57,"twitter":57,"site_name":58,"title":118,"description":59,"image":127},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0Zl9zb2NpYWxfaW1hZ2VfcGt4ZC0xNzYxMDMwMTQxLmpwZw==?w=1200&h=630&q=70&fit=crop&s=38390ee1d194d82f64990bf7d0b6aa3d","content:news:e9f10e50-fb52-411b-bc0a-7863e375ab54.json","news/e9f10e50-fb52-411b-bc0a-7863e375ab54.json","news/e9f10e50-fb52-411b-bc0a-7863e375ab54",{"_path":132,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"date":133,"id":134,"collection":5,"content":135,"coverImage":7,"author":18,"categories":150,"card":155,"order":18,"slug":160,"title":156,"uri":159,"url":159,"meta":161,"canonical":18,"social":164,"_id":166,"_type":62,"_source":63,"_file":167,"_stem":168,"_extension":62},"/news/494f0ca8-624f-4f29-867f-e46ab5d650c2","2025-10-01T22:00:00.000000Z","494f0ca8-624f-4f29-867f-e46ab5d650c2",[136,138,142,144,148],{"type":12,"text":137},"\u003Cp>In 2010, a gray cat made his debut on smartphones around the world. He repeated our words, pulled funny faces, and made millions of people laugh with just a tap. That cat was Talking Tom and he quickly became one of the first viral stars of the mobile era.\u003C/p>\u003Cp>15 years later and \u003Cem>Talking Tom Cat, \u003C/em>the OG game from the Talking Tom & Friends brand, is back. Remastered and refreshed, the game is ready to entertain a new generation, while reminding long-time fans why they loved him in the first place.\u003C/p>",{"type":15,"items":139},[140],{"caption":18,"asset":141},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_ibi2.jpg",{"type":12,"text":143},"\u003Ch2>\u003Cstrong>From One Game to a Global Universe\u003C/strong>\u003C/h2>\u003Cp>When \u003Cem>Talking Tom Cat\u003C/em> first launched, it showed the world that mobile games could be simple, playful, and endlessly shareable. People recorded Talking Tom, remixed his voice, and spread the fun everywhere.\u003C/p>\u003Cp>The impact was enormous. The original game was downloaded more than 1.5 billion times, and players poked Tom over 260 billion times, each interaction adding to his place in internet culture. What began as a single game has since grown into the \u003Cem>Talking Tom & Friends\u003C/em> universe - a franchise of over 20 games, numerous chart-topping animated series, and global entertainment experiences.\u003C/p>\u003Ch2>\u003Cstrong>Nostalgia, Reimagined\u003C/strong>\u003C/h2>\u003Cp>The remaster is more than a technical update. It’s a celebration of what made the original so memorable, with a fresh layer added for today. Tom still talks back. He still makes silly faces. And, yes, he still reacts when you poke him. But now those moments feel sharper and more expressive, with every smirk, eyebrow raise, and reaction polished for today’s players. The remaster also adds new animations and playful interactions, from surprising food reactions to fresh voice filters, all while keeping the familiar street corner setting that fans remember. It’s the same Talking Tom at heart, brought to life with a little extra spark.\u003C/p>",{"type":15,"items":145},[146],{"caption":18,"asset":147},"https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_ibi1.jpg",{"type":12,"text":149},"\u003Ch2>\u003Cstrong>Looking Ahead\u003C/strong>\u003C/h2>\u003Cp>Outfit7 has come a long way since Talking Tom’s first appearance. From one groundbreaking game, we built a global entertainment brand that continues to grow and evolve. Yet at the heart of it all is the same idea that started in 2010: playful, simple fun that connects people everywhere.\u003C/p>\u003Cp>For those who grew up with Tom, this new remaster is a chance to relive the laughter of the early smartphone days. For those meeting him for the first time, it’s an introduction to the character who helped define mobile play.\u003C/p>",[151],{"id":152,"title":153,"slug":154},"news_categories::game-news","Game news","game-news",{"title":156,"copy":18,"backgroundImage":157,"cta":158},"15 Years of Talking Tom Cat: A Classic Returns","https://cdn-o7.o7web.com/assets/4_blog_news/latest_news/tt1_card.jpg",{"title":48,"type":49,"href":159},"/blog/news/15-years-of-talking-tom-cat-a-classic-returns","15-years-of-talking-tom-cat-a-classic-returns",{"title":162,"description":7,"canonical":163,"robots":7},"15 Years of Talking Tom Cat: A Classic Returns | Outfit7","http://localhost/blog/news/15-years-of-talking-tom-cat-a-classic-returns",{"open_graph":57,"twitter":57,"site_name":58,"title":156,"description":59,"image":165},"https://cdn-o7.o7web.com/img/asset/YXNzZXRzLzRfYmxvZ19uZXdzL2xhdGVzdF9uZXdzL3R0MV9zb2NpYWxfaW1hZ2UuanBn?w=1200&h=630&q=70&fit=crop&s=eb1c639ebf44f8e9067f8dbb40215a97","content:news:494f0ca8-624f-4f29-867f-e46ab5d650c2.json","news/494f0ca8-624f-4f29-867f-e46ab5d650c2.json","news/494f0ca8-624f-4f29-867f-e46ab5d650c2",1764606561180]